Lenovo Thinkpad – Feather

Commercial

Client – Lenovo
Title – Feather
Duration :30
Agency – Ogilvy & Mather
Production – Superfad
Director – Michael Wiehart

This is a series of CG spots highlighting the various features of the new Lenovo Thinkpad laptops. Each spot plays in a surreal world where the Thinkpad shows off its muscle and grace. In “Fire” we test the Thinkpad in a strange laboratory to proof how lightweight really is.

 

Lenovo Thinkpad – Fire

 

In “Fire” we test the Thinkpad in a strange laboratory to proof how lightweight really is. “is more than just hot air”

 

Lenovo Thinkpad – Brawn & Brains

 

This spot pits the laptop against a falling stack of dumbbells. The tough shell of the Thinkpad is no match for the weights.