This is a series of CG spots highlighting the various features of the new Lenovo Thinkpad laptops. Each spot plays in a surreal world where the Thinkpad shows off its muscle and grace. In “Fire” we test the Thinkpad in a strange laboratory to proof how lightweight really is.
Title: “Feather” “Fire” “Brawn & Brains”
Agency: Ogilvy & Mather
Director: Michael Wiehart