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NEW JERSEY LOTTERY “GIVE YOUR DREAMS A CHANCE”
In this brand identity campaign the “New Power Ball” takes over center stage. The ball leads us through the spots, from one daydream to the next, teasing us with what could be … “Give Your Dreams A Chance”.
Live action direction
Client: New Jersey Lottery
Campaign: “Give Your Dreams A Chance”
Titles: Game Changer, Cash Cow, Eye Popping
Director: Michael Wiehart