NEW JERSEY LOTTERY “GIVE YOUR DREAMS A CHANCE”

In this brand identity campaign the “New Power Ball” takes over center stage. The ball leads us through the spots, from one daydream to the next, teasing us with what could be … “Give Your Dreams A Chance”.

CONTRIBUTION

Live action direction

Creative direction

Design

CREDITS

Client: New Jersey Lottery
Campaign: “Give Your Dreams A Chance”
Titles: Game Changer, Cash Cow, Eye Popping
Agency: Brushfire
Production: Xenon
Director: Michael Wiehart