REEBOK CROSSFIT “NANO”

The Reebok CrossFit Nano shoes are designed for people with a no-nonsense approach to working out. High-intensity CrossFit conditioning has become extremely popular with people who are committed to a dynamic, demanding and all-out approach to exercise.

This spot addresses this no-nonsense approach: We are pushing relentlessly further and further into the Reebok CrossFit world. Nothing interrupts our focus or deters us from reaching our goal.

CREDITS

Director: Michael Wiehart
Production: Big City Pictures
Postproduction: Visual Comforts / The Brigade

Client: Reebok CrossFit
Title: Reebok Crossfit Nano :30
Agency: mcgarrybowen

CONTRIBUTION

Live action direction

Design and development

Creative direction and post-production supervision

Endtag animation