REEBOK CROSSFIT – NANO
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REEBOK CROSSFIT “NANO”
The Reebok CrossFit Nano shoes are designed for people with a no-nonsense approach to working out. High-intensity CrossFit conditioning has become extremely popular with people who are committed to a dynamic, demanding and all-out approach to exercise.
This spot addresses this no-nonsense approach: We are pushing relentlessly further and further into the Reebok CrossFit world. Nothing interrupts our focus or deters us from reaching our goal.
Director: Michael Wiehart
Production: Big City Pictures
Postproduction: Visual Comforts / The Brigade
Client: Reebok CrossFit
Title: Reebok Crossfit Nano :30
Live action direction
Design and development
Creative direction and post-production supervision