UF HEALTH “CHOICES”

Being diagnosed with cancer is a frightening and overwhelming moment, this spot talks about how tough a cancer diagnosis is, but also reminds the viewer that there are choices. Make the first step and begin your proton therapy.

CONTRIBUTION

Animatic and development

Live action production and direction

Postproduction, animation, and editorial

Digital illustration for print campaign

CREDITS

Title: UF Health Proton Therapy Institute – Choices :30 TV

Production Company: Visual Comforts
Director: Michael Wiehart
DP: Axel Ebermann

Agency: Shepherd
Producer: Jessica Golder
PR/Hospital Marketing: Theresa Makrush
Creative: Director Kendrick Kidd
Associate Creative Director: Caroline Zwicker

Client: UF Health Proton Therapy Institute
MD: Nancy Mendenhall
Executive Director: Stuart Klein