UF Health – Choices

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Being diagnosed with cancer is a frightening and overwhelming moment, this spot talks about how tough a cancer diagnosis is, but also reminds the viewer that there are choices. Make the first step and begin your proton therapy.


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Animatic and development

Live action production and direction

Postproduction, animation, and editorial

Digital illustration for print campaign


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Title: UF Health Proton Therapy Institute – Choices :30 TV

Production Company: Visual Comforts
Director: Michael Wiehart
DP: Axel Ebermann

Agency: Shepherd
Producer: Jessica Golder
PR/Hospital Marketing: Theresa Makrush
Creative: Director Kendrick Kidd
Associate Creative Director: Caroline Zwicker

Client: UF Health Proton Therapy Institute
MD: Nancy Mendenhall
Executive Director: Stuart Klein


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